Careers Head of Groups & MICE Sales

Be you. At work.

Are hotels in your DNA? Does Customer Service make you happy and does selling to clients excite you? Have you got a knack for cultivating loyal customers? Do you thrive on building and nurturing relationships?

We're looking for a Head of Groups and MICE Sales in the UK to join our team.

The primary function for this role is to take responsibility for a portfolio of new and existing MICE and Groups Agency and Corporate clients on behalf of edyn, and the strategy, planning and ongoing execution of sales activity to deliver optimal revenue into Locke properties from this defined portfolio of clients (Meetings & Events and Groups). In addition, the Head of MICE & Groups Sales will contribute to the development of the overall segment strategy, MICE & Groups processes, and segment specific online and offline marketing collateral.

Reporting to the Global Director of Sales & Business Development, the role is suited to an ambitious individual, looking to progress within MICE and Groups Sales. Previous sales experience and experience in partnering with Corporate and Agency MICE & Groups clients is a key requirement.

What it looks like. 

• Deploying a MICE & Groups sales strategy to deliver the segment targets to support base business
• Establishing, influencing, building and maintaining relationships with key MICE / Groups Agency partners and Corporates
• Securing and maintaining beneficial partnerships with key MICE / Groups Agencies, including marketing agreements, commission override agreements and similar elements to ensure preferred status for edyn
• Conducting regular client review meetings to ensure relationships are successfully maintained, with a commercial agenda for each client review. Taking feedback, reporting and actioning where necessary.
• Conducting research and prospecting to uncover potential new opportunities within the portfolio
• Generating, qualifying and following up on leads from MICE & Groups Agencies from all relevant sources
• Managing new opportunities delivered via segment specific campaigns / promotions
• Overseeing responses to all enquiries with the edyn Groups reservations team, for timeliness, accuracy and optimal positioning of proposals and contracts
• Managing the enquiry and conversion process for key high value MICE / Group enquiries
• Ongoing client and opportunity management via CRM

What you'll need.

• Commercial awareness and ability to provide recommendations to optimise segment revenue
• Excellent Communication and problem-solving skills
• Tenacity and emotional intelligence – identifying and taking every opportunity and not letting go, whilst using appropriate styles to optimise each different client relationship
• Ability to demonstrate a fundamental understanding of the business and edyn values
• Driving licence an advantage but not essential
• Previous MICE sales and account management experience in hospitality or corporate accommodation in the UK and Continental Europe, and a strong client network
• Competence in Word, PowerPoint and Excel for sales presentations and reporting

Why grow with edyn?

• Competitive salary
• Bonus scheme
• 25 days holiday per annum, plus bank holidays (plus the option to buy more)
• Wellbeing benefits (cash plan and an Employee Assistance Programme)
• Free nights in our properties
• Recognition schemes
• Excellent travel and development opportunitied
• Pension (the tax efficient way)
• Sick pay
• Other benefits tailored to you

Our natural habitat.

We believe in working flexibly – this includes flexibility in work location, working days (including weekends and bank holidays in operations) and working hours. This may be ad hoc or permanent flexibility.  Ask your recruiting manager or see our careers page for more information.

• Core hours are 09:00-17:30
• Working flexibly when needed, including weekends and bank holidays
• Based in the UK, reporting to the Global Director of Sales & Business Development
• Travelling to any Locke location when needed

About edyn

Our vision is to create sanctuaries across European cities, which provide a sense of belonging to the free-thinking urbanite in all of us. Each of our brands – Locke, Cove and SACO – is firmly rooted in the local neighbourhood, offering vibrant experiences and connections which nourish and enliven the soul. To find out more about what it’s like to work at edyn, visit https://www.findingedyn.com/start-here-go-anywhere

Diversity, Equity, and Inclusion Statement 

edyn’s Purpose is to build brands designed around Soulful Hospitality -we create sanctuaries where free thinkers can nourish and enliven their souls. This is only possible if the growth of our company is centred around a deep respect for humanity. Everyone at edyn should feel free and safe to express their ideas, state their opinions and share their lived experiences in an environment of openness, tolerance, and curiosity. 

This principle sits at the heart of our approach to improving diversity and inclusion. We have established goals and supporting commitments which will help us ensure that everyone in edyn feels a sense of belonging, regardless of their background or identity. 

We are on a DEI journey that we have yet to complete, and we acknowledge our failures or weaknesses as we discover them. Our principle & goals are clear, and we travel together to seek to drive change, evolve ourselves and the edyn community.