Edyn Announces Significant Senior Appointments to Drive Growth Ambitions across Europe

Dan Merchant joins the C-Suite to lead people strategy, bringing invaluable experience from his previous role as Chief People Officer at Freehand Hotels and Generator. Dan will guide talent, culture, organisational development strategies, along with key HR operations across the business. His appointment reinforces edyn’s continued focus on building a strong company culture as it scales further into Europe.

Joining as VP of Development & Design, Dominique Florian, who previously held leadership and senior roles at Freehand Hotels, Generator and JLL, will oversee hospitality projects from early concept through to delivery, aligning with edyn’s commercial and operational ambitions. His role includes shaping the company’s broader property development strategy, with particular focus on continued European expansion, following the recent opening of Locke Copenhagen and the upcoming launch of Locke London Canary Wharf in May.

The final appointment in this round of leadership hires is Darrell Spencer, who joins as VP of IT, bringing extensive experience across hospitality and lifestyle sectors to edyn. In his role, Darrell will oversee technology strategy, infrastructure, and cybersecurity across the property portfolio. Darrell previously held senior roles, including Global IT Director at Generator & Freehand and CTO at Village Hotels.